DROP TWO
2025-26
. at the source .
This isn’t a newsletter.
It’s a catchment.
A record of how Agor took shape this past year; the ideas and narratives that moved through. Some were intentional, others arrived like the weather.
This was a year of humility.
Almost nothing went as it should have and progress was more on the inside than the outside.
If you’ve been part of the stream, thank you.
If you're new, step in.
. what flowed .
Indian Diner in Ras Al Khaimah
SAHIR
Research, Concept Design & Branding
A forgotten cultural current between Punjab and the Gulf was traced to establish this restaurant concept. Trade and migration once carried stories, language and song between river and sand. That history led to Sahir Ludhianvi, a poet and lyricist born in undivided Punjab, whose work gave voice to longing, friendship and joy. Punjabi at heart, Sahir carries that spirit through food, theatre and song.
Regenerative Microcosm in Jaipur
DHUN
Creative Direction, Brand Strategy & Experience Design
The new website brings the many layers of Dhun’s story together, from its ecological and social work to its growing network of people, ideas and possibilities. More than documenting what exists, it creates different ways for people to participate in the project and contribute to what it becomes next.
Institutional Partnership in Jaipur
FUTURE / MANUAL
Naming, Branding & Communications Design
Dhun Jaipur, Earthna (Qatar Foundation) and The King's Foundation collaborated to bring together thinkers, makers and practitioners from across the world to explore how traditional knowledge systems can inform the way we build for the future. Future / Manual became the platform for this field-based workshop series. The visual language extends Dhun's identity through the forward slash, creating a distinct expression and connection between what is known and what comes next.
Heritage Properties as Cultural Districts
Concept, Brand Strategy & Experience Design
Heritage properties often survive as monuments long after the systems that once gave them life have disappeared. These concepts explore what is possible when preservation connects the history and character of a place with new cultural, commercial and social possibilities. Research, narrative, brand, masterplanning, experience and operations come together to imagine heritage and culture as economic engines, generating value for the places and communities around them for generations to come.
Wellness Sanctuary in Delhi
BIGTOE
Branding, Manifesto & Website
An integrated practice for adults over 40, bringing movement, nutrition and active recovery into one system. At its heart is a simple idea: possibility is something to be practised, and strength can be built at any age. The brand was built around that belief, from its manifesto to an identity that brings the three sciences together in a language that feels real, rooted and rebellious.
Health Beverage in New York
AMAÍ
Packaging Redesign
Typographic and packaging refinement for Amai, bringing greater clarity and coherence to the brand as it entered new markets.
Studio Agor’s Substack
ANALOG INTUITIONS
Writing & Photography
A space for the things that sit alongside the work: observations, questions, places, people and the occasional rabbit hole. Written and photographed along the way, Analog Intuitions is an extension of the curiosity that sits at the heart of Agor.
. forecast .
If you're building something magnetic, necessary, or hard to name; something rooted in purpose and reaching for form,
I’d love to hear from you.
Agor continues to be a medium, between where you are and where you wish to be.
. agor turns two .