DROP ONE

2024-25

. at the source .

This isn’t a newsletter.
It’s a catchment.

A record of how Agor took shape this past year; the projects, places, and narratives that moved through. Some were planned, others arrived like the weather.

It was a year of grit.
Led by instinct, and shaped by lessons that followed.

If you’ve been part of the stream, thank you.
If you're new, step in.

. what flowed .

Tissage

Domni - The Dance Within
Creative Direction & Production

4 acts. 4 emotions. 1 story.
A retelling of an age-old feminine tale through dance, carpets, and light. Shot in one of my favourite landscapes with Rema Chaudhary and Unomuno.

Taught me that the most meaningful work can come from ease. Joy and play are not distractions, they are the way.

Hanut Singh
Brand Expression & Website Design

A designer whose work spans royalty, art deco, and irreverent glamour. Created a brand language and digital presence that holds that complexity with style.

Clarity of self is a force. When you’re unapologetically aligned, one can carry the whole.

Dhun School
Branding & Website Design

A self-directed learning ecosystem rooted in place, ecology, and experience. The identity and website reflect the journey of a child, from seed to tree, shaped by the right environment. In collaboration with Benjamin Burke and Hoga Films.

What happens when instinct and behaviour shape infrastructure, instead of rules and legacy? What do we create when we are designing for a future where change is exponential, not just constant?

Earth One
Graphics & Communications Design

Twelve days across the Atlantic with over 300 regenerative leaders - a voyage that explored how we think, lead, and create. Perhaps the most transformative journey of my life. Design led by Carson Bowley.

This one challenged how I see the identity of self. The power of and. Pluralism over mastery in a shifting world.

SoilDAO
Creative Direction & Communication Design

A regenerative land-based DAO from California that unlocks how we think about ownership, ecology, and value. Shaped the investor narrative and deck alongside Hristiyan Atanasov and Austin Shaw. Details are confidential.

Building systems of respect, not extraction. Inner landscapes shape outer ones, and the outer should not come at the cost of inner.

Aanchal Johri Psychologist
Branding

Identity and expression design for a leading therapist whose work is warm, deep, and transformative. She’s also my big sister. That made this one special.

Time is valuable, but attention is defining. Where we place it shapes how we show up.

Suryagarh Collection
Concept Visioning and Communication Design

A hospitality group shaping cultural destinations across India. Led the development of brand assets, narrative frameworks, and concept design for five upcoming sites; from ancient forts to forgotten palaces. Details are confidential.

Place has power. One anchor can shift a neighbourhood, a generation when built with intention, not just vision.

The MRS Group
Brand Architecture & Identity Systems

Developed a unified brand and identity system for a fast-growing group spanning infrastructure, capital, green energy, and real estate; bringing clarity, cohesion, and direction to its expanding portfolio.

The mind matters as much as the heart. Belief is good. Action is better. Knowing is best.

Dol ka Badh
Logo & Strategic Proposal Design

A 100-acre forest in Jaipur, at risk of being turned into a commercial site. Worked with regional leaders to shape a counter-proposal, reimagining it as a biodiversity park and public commons.

Common sense isn’t always common. Sometimes you have to say what feels obvious, because not everyone can see it yet.

Khaba Diaries
Logo Design

An ancient ruins village and an abandoned fort in Jaisalmer come to life this season, where the local stakeholders bring the best of the region. Tourists from around the world join in celebration, led by The I Love Foundation.